Wednesday, April 30, 2008

Consumer Research Project Launches ahead of Beijing Olympic Games

Olympics Games is always a big sporting event in the world. No matter, where it is taking place or who are going to organize it. Olympic Games is truly a global event. The upcoming Beijing Olympic Games 2008 is no different. The organizers are busy with their preparations, fans waiting to see their stars in action and the business executives are working round the clock to make sure the best possible return they could make from Beijing Olympics Games. On the occasion of this grand event, people from around the world would come to Beijing during Olympics Games 2008 and demand for daily commodities would suddenly increase. So, the business companies are working out the strategies to get the best out of this chance. Recently, an Olympics focused consumer research project has been launched by ChinaPolling and CCTV.com.

The consumer research project would provide consumer data to the advertising clients, giving a brief view of how consumers are taking their preparations ahead of the Games and the possible affect of the Olympics Games on consumer behavior.

prlog.org reported:

This one-of-a-kind consumer research, launched on April 25th, is a move by CCTV.com to provide better consumer data to its advertising clients. The survey will provide insights into how consumers in China are preparing for the upcoming games and how the games will affect their purchase behavior.
CCTV.com was recently granted the Internet and mobile platform exhibition rights within China for the Beijing 2008 Olympic Games.

No doubt, this research project would help the business companies, manufacturers to understand the insight of the consumers. Moreover, the advertising agencies would be able to make the most effective ad for their clients.

1 comment:

Expat said...

Yea, sounds good and all, but having worked for ChinaPolling in the past, I can honestly say that the business practices are scammy at best and "methodology" applied to "research" results in data that no reputable organization would even consider as serious for even a moment. This was a "guanxi" move that required much whoring and drinking to accomplish.