Beijing Olympics Committee to Provide Sponsors with Some Benefits

Chain is going to provide some benefits to the official sponsors of Beijing Olympics Games 2008, curtail the scope of non-paying business organization. In order to become an official sponsor, sponsors had to pay $65 million. That is why, Beijing Organizing Committee for the Olympic Games wants to repay something to the sponsors and has recently asked the other advertising agencies not to use Olympic symbols without their permission.

World famous organization, Nike is expected to be the biggest loser due to this move. Nike has an extensive marketing plan in China on the occasion of Beijing Olympics Games. There is good news for the official broadcasting agencies as well. Beijing Organizing Committee will allow limited number of agencies for live coverage from Tiananmen Square. The committee also asked the media agencies to air the ads of the Olympic sponsors.

Related article:

The New York Times